PRC Beijing on Sept. 23 (Xinhua Dubbo) 22, the State Administration for Industry and Commerce and Industry wide public release word [2009] 7, Notice illegal advertising, notification of 17 suspected of classic TV direct advertising law, mainly in weight loss , remove scars, and declared that the treatment of common diseases such as supplies and health food.

 Notice that, the SAIC recently provinces, autonomous regions and municipalities TV satellite channel broadcast TV ads were concentrated direct monitoring.  According to the monitoring showed that 28 provinces (autonomous regions and municipalities) TV channel 58 TV television direct advertising of products suspected of illegal.

 SAIC reported on thin TV direct sales of fruit weight loss products such as television advertising direct advertising, with a lot of untrue and unscientific content, exaggerating the effect, the consumer has an extremely deceptive and misleading.

 SAIC informed Ba Maya remove scar remove scar TV direct marketing and advertising products direct TV ads exaggerated the effect, use the absolute as well as medical and pharmaceutical terminology confusion, contrast, etc. after the guarantee before the effect of seriously distorting the product function mislead consumers.

 SAIC reported on the roots of television direct marketing and advertising part of the capsule health food TV ads over the scope of direct sales promotion functions, advocating treatment, or with certain elements of the role of propaganda suggesting efficacy.

 SAIC reported on a number of common items, such as the so-called magic chain, magic ring posing as television advertising products direct medical equipment, publicity treat diseases and other functions, use of unscientific assertions or assurances, use of celebrities, the name and image of the patient proved "magic" effects, there is an extremely deceptive.

 SAIC held in serious violation of public comment TV direct advertising conference, the China Advertising Association, Yang Hongfeng on 17 television ads direct a public censure. To remind consumers to improve the ability to identify prudent to buy those with company name, contact information are not identified by the direct selling company products shopping.  Meanwhile, the Broadcasting Association also called on the media, strengthen the review of television direct broadcast advertising, resolutely social interests first.  The whole society to act to curb the illegal TV direct sales advertising.

 For all the TV monitor to direct advertising, SAIC will be in accordance with laws and regulations, subject to strict liability on the investigation, in order to effectively purify the advertising market, protect the legitimate rights and interests of consumers.

 Annex: 17 Direct TV ads too serious breach of law

 

 

17 serious violations TV direct advertising details (Source: China Advertising Association website)
Serial number	Ad Name	Illegal performance	Illegal according to
1 1	Fruit thin	Weight Loss TV shopping advertisements; ordinary foods promote weight loss, constipation, detoxification function; exaggerated effect (before and after contrast, 6 hours after consumption of a diet ~ kg, 11 kg by three weeks a month, minus 20 kg, without taboos eat lightly drink like a fish, a reduction from the 10 months to eat fiber thin MM9 plum); false propaganda (a plum a day, cellulite is not changed); "most effective"	1, weight loss products introduced broadcast TV shopping programs (advertising), contrary to "rectify the radio and television on the medical information services and content of the notice of TV shopping programs."  2, general promotion of health functional food, contrary to "Provisional Regulations on food advertising," Article XIII.  3, exaggerating efficacy, misleading propaganda in violation of "Advertising Law" Article IV.
2 2	thin	Xiaodu Zi Ping, and bucket thin waist, and no beer belly, and close to sleeping on the thinner; State Hospital in the United States 260 300 users lose 8-16 pounds a month; for young mothers to make a thin 8-hour test before the test apparatus showed 2.2 cm of subcutaneous fat, weight 65 kg, the evening before bed thin paste Shui Shui, today Cece, instrument display into a 1.8 cm subcutaneous fat; lose weight is not the food or water, but the fat weight ; use the most advanced transdermal technology	1, weight loss products introduced broadcast TV shopping programs (advertising), contrary to "rectify the radio and television on the medical information services and content of the notice of TV shopping programs."  2, and misleading consumers with false content, contrary to "Advertising Law" Article IV.  3, using the "most advanced" and other absolute terms, contrary to "Advertising Law" Article VII.
3 3	Federal Dai Dai thin	Just 24 hours the body without fat; federal Dai Dai thin, one wearing the thinner; morning wear, evening thinner; 30 days minus 34 kg; 7 days by 10 kg, waist circumference, received 8 cm; ear lightly Dai will be able to fully weight-loss; a listing on the hot hot, the world's 67 million in use; magic solution, the world's most powerful fat melting liquid; month a slim 22-35 kg, waist circumference by 12-16 cm; mother is a doctor She said that children can wear;	1, weight loss products introduced broadcast TV shopping programs (advertising), contrary to "rectify the radio and television on the medical information services and content of the notice of TV shopping programs."  2, with false content, contrary to "Advertising Law" Article IV.
4 4	Hongyan Capsule	Super range of health food advocacy function, treating disease (Beauty, endocrine regulation, off menopause, breast enhancement, thin, remove stretch marks, insomnia, constipation, dysmenorrhea, ovarian maintenance, menstrual disorders, early menopause); exaggeration (7 days before and after comparison , young teens, 7 days away from menopause, premature aging no longer come); health food advertising did not play there, the ad approval number; advocacy to improve sexual function	1, using drugs to be confused with the term, directly or indirectly promote therapeutic effects, with some elements of the role of propaganda, express or suggest that the therapeutic effect of food, violation of "Drug Administration Law"temporary food advertising provides that "the provisions of Article VII.  2, false advertising and misleading consumers in violation of "Advertising Law" Article IV.  3, health food approval number is not published in its advertisements the same time, contrary to "Provisional Regulations on food advertising," Article XII.
5 5	Ba Maya remove scar	Function of the body to increase 280-fold scar, scar 28 days to completely repair metabolic decomposition, disappear; won two national invention patents; a scar, never relapse; back perfect, just only one month; 28 days Security scar does not rebound; three steps scar, you bid farewell to the past 28 days, a perfect representation of life; 15 days of decomposition of old scars, new skin for 20 days, 30 days old skin new skin combination; it did not exaggerate products other products efficacy; experts strongly advise: surgical excision recurrence rate; laser closure of pain, prone to complications, skin mill consumption, laser, freezing, not eradicate, easy to relapse; natural biological extracts, free of hormones, no side effects.	1, false advertising and misleading consumers in violation of "Advertising Law" Article IV.  2, cosmetic name, system, method, composition, performance or exaggerating the effectiveness and use of before and after comparison, using the latest creation, the latest inventions, natural products, no side effects such absolute language, contrary to "cosmetics ad management approach" of Article VIII requirements. 3, belittling other producers of goods or services in violation of "Advertising Law" Article XII.
6 6	No scar scar	All the ugly scars on the body, all disappeared; in accordance with the scars of different degree courses in one to two years in two ways, four-phase rehabilitation of the global desalination technology to help you perfect fix the patent; use of before and after comparison; number of breakthroughs in the use of three million mark, becoming the first brand worldwide sales champion; is the world's best, fastest and most effective scar removal method; than even perfect by any means;	1, the content is untrue, false advertising and misleading consumers in violation of "Advertising Law" Article IV.  2, belittling other producers of goods or services in violation of "Advertising Law" Article XII.  3, arbitrary ratings, random order, violation of "rating on the stop release contains random, arbitrary order, etc ad notice" requirement.  4, use the "best" and absolute terms, contrary to "Advertising Law" Article VII.
7 7	Flowers rich gold bracelet	Exaggerated false propaganda (for body and spirit, to provide efficient, clear the brain, relieve stress, plenty of energy); non-medical equipment used medical terms (blood purification); mislead consumers (broadcast in ad I have been saying that gold bracelet, gold bracelet, calculate the cost is multiplied by the total weight of bracelet gold price per gram, in fact, the product is only gold, only in the form of occasional subtitles to indicate); use the "top" language	1, treatment of non-medical equipment information.  2, false advertising and misleading consumers in violation of "Advertising Law" Article IV. 3, use the "top" and absolute terms, contrary to "Advertising Law" Article VII.
8 8	T99 titanium ion magic ring	Exaggerated features (one wearing a farewell pain, body relaxed, frozen shoulder, cervical spondylosis were no longer to eliminate fatigue, neck and shoulder rehabilitation, effective immediately); false propaganda (fixed joints)	1, non-promotional medical equipment medical equipment function.  2, false advertising and misleading consumers in violation of "Advertising Law" Article IV.
9 9	Construction of the magic chain T8	Put on for 10 minutes, cervical immediately mullions; 10 minutes to shoulder the skin increased 4-5 degrees open up 28 consecutive points; wearing other chains do not feel, all without effect, put on the spot T8 have the effect of building; 1 Children are no longer hunched wearing a one shoulder wear my parents do not cry; elbow, knee pain, put on 10 minutes to reduce a lot of pain on the spot; my shoulder and back pain for over 20 years, put on building the T8 After three months the pain is not all;	1, non-promotional medical equipment medical equipment function.  2, contains misleading content, contrary to "Advertising Law" Article IV.  3, belittling other producers of goods or services in violation of "Advertising Law" Article XII.
10 10	U.S. lumbar Wang	U.S. energy with vertebral Wang, the world's top experts in lumbar rehabilitation; 1 minute straight back, 3 minutes stasis pain, waist and legs for 10 minutes to go hard wearing, safe, efficient, no medicine, no surgery, as long as 28 days, a consumer, 2, 3 reset, a lumbar rehabilitation	1, non-promotional medical equipment medical equipment function.  2, containing the untrue statement, false advertising and misleading consumers in violation of "Advertising Law" Article IV.  3, use the "top" and absolute terms, contrary to "Advertising Law" Article VII.
11 11	Gold Titanium Energy buck table	Japan's latest step-down technology, wearing a watch on the buck; put on 10 hours, elimination of dizziness and headache; put on 15 days, blood pressure stabilized at 80/120mmHg, never again to hypertension; put on the table, both to see time, but also can lower blood pressure, can prevent sudden death; 2, 365 days, ensure you do not make high blood pressure; to eliminate the root causes of recurrent attacks of hypertension;	1, non-promotional medical equipment medical equipment function.  2, exaggerating efficacy, misleading propaganda in violation of "Advertising Law" Article IV.
12 12	Magic ring than Ellis	Put 5 minutes, blood flow, drive away pain; put 8 hours, stretching and mobility, body relaxed; wear for 15 days, neck and shoulder pain, old trouble from this bye; pull is bone, spine straight, the spot effective; 10 years old trouble suffers with it, massage, acupuncture is no better; in 2009 was named Chinese consumers love the brand;	1, non-promotional medical equipment medical equipment function. 2、夸大功效，误导宣传，违反《广告法》第四条规定。 2, exaggerating efficacy, misleading propaganda in violation of "Advertising Law" Article IV. 3, belittling other producers of goods or services in violation of "Advertising Law" Article XII. 4, arbitrary ratings, random order, violation of "rating on the stop release contains random, arbitrary order, etc ad notice" requirement.
13 13	量子丽全能魔轮 Li-round quantum magic wheel	Live shoulders, clear the old damage, direct cervical spine, pain is no longer there (cervical spondylosis, frozen shoulder); put on 10 minutes, cervical immediately mullions; put 8 hours, reduce the loss of the old pain; put on 15 days, shoulder free activities;	1, non-promotional medical equipment medical equipment function. 2, exaggerating efficacy, misleading propaganda in violation of "Advertising Law" Article IV.
14 14	Kim fatigue bracelet	15 minutes, pain fatigue swept away; to purify the blood to improve circulation; this chain, the more wear the more physical health; and compared with ordinary bracelet, it has incredible health functions;	1, non-promotional medical equipment medical equipment function.  2, exaggerating efficacy, misleading propaganda in violation of "Advertising Law" Article IV.
15 15	Young Buck titanium sheet	Stable blood pressure; eat antihypertensive drug, fixed knives, hypertension, hyperlipidemia, paralysis, sudden death are not afraid;	1, non-promotional medical equipment medical equipment function.  2, exaggerating efficacy, misleading propaganda in violation of "Advertising Law" Article IV.
16 16	Oslo magic magic power ring	Commitment to effective propaganda: put 15 days, frozen shoulder, cervical spondylosis, never again to; relax the muscles, joints repaired; applicable to patients ... ...; not take medicine, not a good way suffers with it; eliminate fatigue, neck and shoulder rehabilitation, treatment of cervical disease.	1, non-promotional medical equipment medical equipment function.  2, exaggerating efficacy, misleading propaganda in violation of "Advertising Law" Article IV.
17 17	Your degree all-round magic chain	Publicity treatment: put 30 days, off shoulder, cervical spondylosis; a pain wearing farewell; paste plaster will not go away for many years, wearing a ... ... Okay.  The world's top ... ...	1, non-promotional medical equipment medical equipment function. 2, exaggerating efficacy, misleading propaganda in violation of "Advertising Act," Article IV.  3, use the "top" and absolute terms, contrary to "Advertising Law" Article VII.

 

It is reported that Miss Mao Shuhua has officially left the fudi Health Co., Ltd., Beijing Ci Xiaokang chief executive office, and July 3, 2010 at the Beijing Federation of Industry invited to participate in the relevant leaders, Beijing and other provinces and cities set up by Chamber of Commerce in Beijing About 50 people of "Chamber of Commerce" group.
 
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Mao Shuhua: Tiens one of the early days of the hero, a former vice president of marketing; 2003 Tiens fade; worked long into the Business School.
        It is reported that Miss Mao Shuhua has officially left the fudi Health Co., Ltd., Beijing Ci Xiaokang chief executive office, and July 3, 2010 at the Beijing Federation of Industry invited to participate in the relevant leaders, Beijing and other provinces and cities set up by Chamber of Commerce in Beijing About 50 people of "Chamber of Commerce" group.